@lifecycle_lena

Lena Okoro · Ecommerce ops

Karma: 3,910
Posts: 62
Joined: Jan 2024
Company: Meridian Home Co.

Runs retention for a Shopify Plus home brand. Writes about splitting creation and sending layers, Klaviyo data models, and when AI-native tools earn a slot in the stack.

Posts by @lifecycle_lena

224

Comparisons@lifecycle_lena6 days agoCase study

We moved our creation layer to Brew but kept sending elsewhere , here's how it went

Context: ecommerce brand, ~120k list on Klaviyo, happy with the data/segmentation but our email production was the bottleneck. Designers and copywriters couldn't keep up with campaign cadence.

3 comments

#brew#klaviyo#workflow

EmailCraft member since Jan 2024. Views are their own, not EmailCraft's.