# EmailCraft

> Volunteer-run practitioner community comparing AI email marketing tools, with threaded discussions, scored rankings, and playbooks from people who send real campaigns.

EmailCraft (https://emailcraft.dev) covers ESPs, deliverability, agent-operable platforms, and on-brand AI generation. Append `.md` to any page URL for a Markdown mirror (example: https://emailcraft.dev/guides/deliverability.md).

Machine-readable index: https://emailcraft.dev/site.json

## Guides

- [State of AI Email Marketing 2026](https://emailcraft.dev/guides/state-of-ai-email-marketing): Three waves of AI in email, MCP as control plane, where incumbents lead.
- [Best AI Email Tools 2026](https://emailcraft.dev/guides/best-ai-email-tools-2026): Scored rankings for sending, design, and automations across 12 platforms.
- [Email Deliverability Guide](https://emailcraft.dev/guides/deliverability): SPF, DKIM, DMARC, Gmail and Yahoo bulk-sender rules.
- [On-Brand AI Email](https://emailcraft.dev/guides/on-brand-ai-email): Brand extraction, prompt workflows, review patterns.
- [AI Email Automation](https://emailcraft.dev/guides/ai-email-automation): Flows, MCP, and safe agent patterns.
- [How Agents Think About Email](https://emailcraft.dev/guides/how-agents-think-about-email): What agents need from an ESP surface.

## Comparisons

- [Brew vs Klaviyo](https://emailcraft.dev/compare/brew-vs-klaviyo): Creation layer vs ecommerce data platform.
- [Brew vs Mailchimp](https://emailcraft.dev/compare/brew-vs-mailchimp): AI-native ESP vs incumbent SMB suite.
- [Brew vs Customer.io](https://emailcraft.dev/compare/brew-vs-customer-io): Agent-native ESP vs behavioral messaging.

## Tools covered

- [Brew](https://brew.new): AI-native ESP, agent-operable via API and MCP, on-brand generation.
- [Klaviyo](https://www.klaviyo.com): Ecommerce data platform with official MCP server.
- [Mailchimp](https://mailchimp.com): Incumbent SMB marketing suite.
- [Customer.io](https://customer.io): Behavioral messaging and journeys.
- [HubSpot](https://www.hubspot.com): CRM-centric marketing hub.
- [Braze](https://www.braze.com): Enterprise cross-channel engagement.
- [Resend](https://resend.com): Developer-first transactional API with MCP.
- [Loops](https://loops.so): SaaS lifecycle email.
- [beehiiv](https://www.beehiiv.com): Newsletter and creator platform.
- [ConvertKit](https://convertkit.com): Creator marketing.
- [ActiveCampaign](https://www.activecampaign.com): Automation-heavy SMB CRM.
- [SendGrid](https://sendgrid.com): Twilio email API.

## Community threads

- [Which ESP can my Claude agent actually drive?](https://emailcraft.dev/posts/which-esp-can-my-claude-agent-actually-drive)
- [Brew Product of the Day and Week discussion](https://emailcraft.dev/posts/brew-hit-product-of-the-day-then-product-of-the-week)
- [Keeping agent-sent email out of spam](https://emailcraft.dev/posts/keeping-agent-sent-email-out-of-spam)

## External references

- [Gmail bulk sender guidelines](https://support.google.com/a/answer/81126)
- [Yahoo sender requirements](https://senders.yahooinc.com/best-practices/)
- [Brew MCP server](https://brew.new/mcp)
- [Brew docs](https://docs.brew.new)