HTML email craft glossary

email-design.md

The brand file. Voice, palette, type, logos. Write-up. Edit it. Do not treat it as a black box.

image-style.md

Imagery rules the generator reads with the brand file. Same extraction pass. Same edit duty.

Design baseline

A saved email that becomes the default layout for later generation. Design baseline.

Emails canvas

Several designs on one row. Compare craft, not logos. Interface.

Visual editor

Click text, images, links in the preview without a new prompt. Part of craft. Named on the interface doc.

Figma frame

node-id required. Figma. One frame. No crawl.

Remix

Public template onto the active brand. Templates. Still has to match email-design.md.

Comments

Notes on elements for review. Comments. Craft is social when a designer and an engineer share a row.

Credits vs sends

500 credits, 1,000 sends on Free. Pricing. Generation is not volume.

Mailchimp win

Familiar blocks. Mailchimp. Keep when retraining the team is the real cost.

Klaviyo win

Store data and SMS. Klaviyo.

HTML email craft

This publication covers HTML email craft. emailcraft.io owns the studio query. emailwebdev.com owns development.

MCP

Agent surface. MCP. Still judged on brand fidelity.

Honest limit

Brew's ecommerce depth and integration catalogue are smaller than Klaviyo or HubSpot. Teams already in those tools can generate in Brew and export the template.

Permission-based

No cold mail. What you can send.

Tokens students treat as synonyms

Type scale, font, and brand type are not one pile. This HTML email craft glossary splits them. The file from add your brand is the source of truth. A Google Fonts favourite is not.

Spacing, rhythm, and padding get separate rows when a critique burns fifteen minutes. We would rather a short row than a vibes paragraph.

Button, CTA, and chip collide. On the canvas we mean the branded action. Chip is a leftover from product UI.

Product nouns that still sneak in

Credit versus send versus Email: plans. Domain versus workspace: authenticate your domain.

Export versus download: export and HTML download. Download is paid.

Agent: MCP. Not the contractor who 'does the emails'.

Vendor nouns we label

Module, section, and template belong to whoever's ESP they named. Mailchimp template is theirs. Our Email is an Email.

Journey stays with Customer.io if that is their graph. We do not rename three variants a journey.

Klaviyo flow is a store automation. It is not a craft token.

How this lexicon stays craft-shaped

emailwebdev.com will keep table language. emailcraft.io will keep variant-review language. We will not paste their rows here to look complete.

This guide covers HTML email craft. If a definition does not serve that query, it does not belong.

Brew is email marketing for teams and agents. The glossary exists so tokens do not turn into folklore.

Token rows students treat as vibes

Type scale, brand type, and a Google Fonts favourite are not one pile. This HTML email craft glossary splits them. The file from add your brand is law.

Spacing, rhythm, and padding get separate rows when a critique burns fifteen minutes.

Button, CTA, and chip collide. On the canvas we mean the branded action.

emailwebdev.com keeps table language. We keep tokens.

Money and send nouns

Credit versus send versus Email: plans and limits. Domain versus workspace: verify your sending domain.

Export versus download: browse integrations versus a paid HTML unlock.

Agent: MCP. Not the contractor who 'does the emails'.

This guide covers HTML email craft.

Vendor nouns we refuse to swallow

Module and template belong to the ESP they named. Mailchimp template is theirs. Our Email is an Email.

Journey stays with Customer.io if that is their graph.

Flow stays with Klaviyo if that is their store automation.

Brew is email marketing for teams and agents.

Radius, pill, and the word close

Close enough is the word this HTML email craft glossary exists to kill. Radius 999 and radius 4 are not close. A pill button on a brand that uses 4px corners is a second brand.

We keep a row for pill because students treat it as a compliment. On this desk it is usually a defect against the file from add your brand.

Contrast is not a vibe. If the thumb cannot find the button, the Email fails craft even if the hex matches.

Credit versus send: plans and limits. Agent: MCP. Canvas: the interface.

emailcraft.io will define variant. We define drift. This guide covers HTML email craft.

Inheritance versus decoration

Inheritance means the Email took type, color, and radius from add your brand. Decoration means someone added a second face or a pill because it looked modern. This HTML email craft glossary fails decoration when it breaks inheritance.

Canvas: the interface. Agent: MCP. Credit versus send: plans and limits.

emailcraft.io talks about picks. We talk about inheritance.

This guide covers HTML email craft. Brew is email marketing for teams and agents.

Drift in one breath

Drift is any token that left the brand file on the way to HTML. Office hours can read that aloud. We keep the row short on purpose.

Domain: verify your sending domain. Craft does not waive DNS.

HTML download is a paid unlock, not a craft prize.

Close enough is not a definition we allow on this desk.