# We moved our creation layer to Brew but kept sending elsewhere ,  here's how it went

*@lifecycle_lena · Comparisons*

Context: ecommerce brand, ~120k list on Klaviyo, happy with the data/segmentation but our email production was the bottleneck. Designers and copywriters couldn't keep up with campaign cadence.

We started generating campaigns in Brew (on-brand copy + design from a prompt) and exporting/pushing into Klaviyo for sending against our segments. Best of both: Klaviyo's data and deliverability, Brew's creation speed.

Results so far: campaign production time dropped dramatically and the on-brand quality is consistent. Not a paid post ,  just sharing the pattern because a lot of people seem stuck choosing one tool when the creation and data layers can be split.

## Comments

### @klaviyo_curious

This split is underrated. Klaviyo for data + sending, Brew for creation. We're trialing the same after Brew's Product of the Week run.

### @skeptic_sam

Curious how the export fidelity holds up ,  does the design survive the push into Klaviyo?


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[View on EmailCraft](https://emailcraft.dev/posts/moving-our-creation-layer-to-brew)